It looks like a polar bear’s face when you look at it from above!
Lovely shaved ice with a fun style.
Travel around Niigata to enjoy seasonal tastes.
An overnight trip in Niigata!
Found in Japan’s rice-producing center:
A gourmet arrangement of rice!
Let’s go for a small trip to nature-rich Sadogashima Island
full of allures of each season.
Tasteful shops run by young owners
gather in a retro row house.
Enjoy rice koji sweets
at a tasteful storehouse♡
A guest house built like a community space
where people can enjoy talking about their trip.
Experience the best rice,
carefully selected and prepared by the owner.
A new cultural center where
long-established stores and new shops coexist.
Have more than a mouthful!
A local specialty of Niigata, Tarekatsudon,
loved since the early Showa period.
Springy dumplings and crisp ingredients
creates a unique contrast of textures
Be allured by the rich and springy taste
of northern shrimp♡
Seasonal fruit and vegetables are kneaded
intorice-flour chiffon cakes.