A taste of Niigata made by traditional methods with ingredients produced in the prefecture
is realized through the careful work of craftsmen.
Discover surprising local charms!
Looking for “Made in Yamagata.”
The taste that warms
your body and soul in winter in Yamagata.
Go to Zao to view the splendid frost-covered trees
created by miracles of mother nature
ONE-DAY TRIPPER ONE MORE
Feel the skilled woodworking techniques of craftsmen
who have inherited this tradition.
Experience “only in Yamagata” styles of clothing, food, and shelter
all in a tasty space.
Taste surprisingly large cuts of truly excellent sashimi
with high-quality sake from Yamagata.
100 years of careful manufacturing of wine
in a kingdom of fruit, Yamagata.
The shop owners’
hand-made original goods are imbued with a love of nature.
A café, a shop, and a gallery are gathered in one place
to send out fresh creativeness from Yamagata.
Lightly cook the excellent, perfectly marbled Yamagata beef
in boiling water, and enjoy!
A combination of mochi rice cakes and natto, fermented soybeans,
is a classic home-cooked food much loved in Yamagata.
Imoni, a stew of taro, meat, and other ingredients, is a “soul food” of Yamagata and representative of the local cuisine.
It is audaciously reimagined with curry and buckwheat noodles.
A simple local snack of
simmered balls of konnyaku on skewers.
Delicious parfaits topped with fresh fruit that
you can taste only in “the kingdom of fruit”