A trip searching for
the traditional crafts of Miyagi with an air of warmth.

The town of Sendai, which flourished as the castle town of the Lord Masamune Date.
Since the time when the Lord gathered skillful craftsmen from all over the country,
the articles of folkcraft which inherited these techniques and traditions have incorporated new sensibilities and
continued to evolve, and are still alive in the peoples’ everyday lives.
Let’s begin a walking tour in the town of Sendai to touch the warmth of products from skilled hands!

01. [DAY.1] 13:00
Experience modern products infused with the warmth of their creators.

A gallery store run by the design office “Trunk” in Morioka City, Iwate. With the concept “bridging between creators and users”, it provides a range of articles including original lifestyle goods, artists’ pottery, and antique furniture. Different kinds of products have been selected with care to showcase the warmth of their creators. You can find modern products that suit modern-day lifestyles.

design labo necco sendai
Kobayashi Building 3F, 1-15-38, Ichiban-cho, Aoba-ku, Sendai
TEL: 022-796-5203
Open: 12:00 PM - 6:30 PM
Closed: Tuesday, Wednesday, Thursday

02. [DAY.1] 15:30
Sendai’s specialty made from green soybeans with a strong aroma and sweetness.

Zunda-mochi, a rice cake with sweet green soybean paste, is one of the Sendai’s specialties. This long-established store has been making Zunda-mochi ever since 1877. An old Kana reading is traditionally used as the long-standing name “Zunda” in this food’s name. They remove the skin of green soybeans carefully, one-by-one, to create a smooth texture. In order to make the most of the strong aroma and sweetness of the beans, they are simply seasoned with just sugar and salt. Flavorful bean paste and the smooth texture of mochi are the perfect match. You can eat Zunda-mochi in the cafe space of the store, or buy some for souvenirs.

Murakamiya Mochiten
2-38, Kitame-machi, Aoba-ku, Sendai
TEL: 022-222-6687
Open: 9:00 AM - 6:30 PM, - 6:15 PM (Friday, Saturday)
Closed: No scheduled holidays

03. [DAY.1] 17:00
Visit a studio of copper products which brings time-honored tradition to the present day.

A studio of Zen Tanaka, On-akaganeshi (a traditional name of copper craftsmen). Tanaka, the 19th master of a housing infrastructure manufacturer with 400 years of history, has revived his former profession On-akaganeshi. All the copper products are made to order. The products’ range include tableware, accessories, decorative objects and other items. Tanaka listens to the guest’s request, and makes a unique product to their specifications. Each of the items are finished by hammering, giving them an impressive, warm and dignified look. An attractive character of copper is that it wears slightly as the product is used, and develops a feel and texture unique to the owner.

Tazen 1F, 1-12-40, Ichiban-cho, Aoba-ku, Sendai
TEL: 022-225-6858 (reservation required)
Open: 9:00 AM - 6:30 PM
Closed: No scheduled holidays

04. [DAY.1] 19:00
A noted tavern at the corner of a deep side street in Sendai.

This tavern was established in 1950 in Bunka Yokocho and maintains the atmosphere of the nostalgic Showa era. They serve up to four glasses of sake for a customer, because the proprietress wishes for the customers to appreciate their varied tastes. Four types of sake, including a local high-quality sake “Urakasumi”, are always available and each glass is served with a small dish of appetizer. Take a seat at a cozy counter made of solid cedar timber and enjoy the excellent selection of sake and appetizers.

2-4-8, Ichiban-cho, Aoba-ku, Sendai
TEL: 022-222-8485
Open: 5:00 PM - 11:00 PM
Closed: Sunday, National holidays

05. [DAY.2] 12:00
Get the standard daily goods rooted in the Tohoku Region.

This store was opened in PARCO 2 Sendai in July 2016. Based on a concept of “bringing the handicrafts from the six prefectures of Tohoku into daily lives”, hand-made products, sundry goods, and groceries from makers in the Tohoku Region are showcased neatly in specially-made wooden boxes. The store’s original products developed with craftsmen and artists are outstanding. As expressed by the store name, the store delivers a new standard of Tohoku products.

Tohoku Standard Market
5F, PARCO 2, 3-7-5, Chuo, Aoba-ku, Sendai
TEL: 022-797-8852
Open: 10:00 - 9:00 PM
Closed: Open throughout the year

06. [DAY.2] 14:00
Touch the handiwork of craftsmen which adds color to daily life.

The Sendai branch of Kogensha, a company established in Morioka to publish “The Restaurant of Many Orders” by Kenji Miyazawa. It collects articles of folkcraft from all over the country. The company selects long-lasting crafts under the concept by the founder of the shop Shiro Oikawa, to “set a vision and collect good products”. In addition to lacquerware and articles of cast metal, original items designed by a master of stencil dyeing, Keisuke Serizawa, and others are all in the store’s lineup. You can feel the excellent craftsmanship in these goods and you’ll love them the instant you touch them.

1-4-10, Ichiban-cho, Aoba-ku, Sendai
TEL: 022-223-6674
Open: 10:00 AM - 6:30 PM, - 6:00 PM (From January to March)
Closed: 15th of each month (Open if the day is Sunday, Saturday, or a National holiday)