Discover surprising local charms!
Looking for “Made in Yamagata.”

Tendo Mokko, which has created a new furniture style with its highly advanced wood processing technology, Sato Seni, which makes knitwear for a worldwide fashion brand, and other local creators show that there are honest and careful handiworks in Yamagata that capture the world’s attention. Let’s look into these sites amongst the richness of nature where products manufactured with true craftsmanship are brought to the world.

01. [DAY.1] 11:00

Feel the skilled woodworking techniques of craftsmen

who have inherited this tradition.

This is the showroom and factory of Tendo Mokko, which makes not only high-quality plywood furniture that Japan boasts to the world, but also custom furniture pieces to fit every lifestyle. Butterfly Stool designed by Sori Yanagi, High Back Chair by Bruno Mathsson, Easy Chair by Kenzo Tange, and other many renowned designs are exhibited and sold. By making a reservation, you can tour the manufacturing floor to closely observe refined techniques of forming plywood by craftsmen of Tendo Mokko and listen to the staff explain the process.

Tendo Mokko showroom, Head Office
1-3-10, Midaregawa, Tendo, Yamagata
TEL: 0120-01-3121
Open: 9:30 - 17:00 (Factory tour is offered until 16:00.)
Open throughout the year (Factory tour is provided only on weekdays.)

02. [DAY.1] 14:00

Experience “only in Yamagata” styles of clothing, food, and shelter

all in a tasty space.

The producer of this unique place is Sato Seni, an established spinning and knitwear manufacturer founded in 1932. In a renovated 100-year-old stone storehouse, a showroom gathers domestic and overseas fashion brands including original knitwear, a lifestyle shop exhibits products made by artists from Yamagata, and a restaurant provides the rich flavors of the prefecture for lunch, café, and dinner time. It’s a carefully selected compilation of Yamagata-related clothing, food, and shelter.

1-19-1, Motomachi, Sagae, Yamagata
TEL: 0237-86-7730 (Restaurant: 0237-86-3930)
Open: 11:00 - 19:00 (Restaurant: Lunch 11:30 - 14:00 L.O., Café 11:30 - 16:30 L.O., Dinner 18:00 - 21:00 L.O.)
Closed on Tuesday (Reservation is required for dinner, and provided only on Monday, Friday, Saturday, and Sunday)

03. [DAY.1] 19:00

Taste surprisingly large cuts of truly excellent sashimi

with high-quality sake from Yamagata.

A tavern accredited as “a restaurant of locally produced food” by Yamagata City. Its specialty is an assortment of sashimi using fresh seafood from the Pacific Ocean and the Japan Sea. They are sliced into approximately 2 cm-thick and 8 cm-long cuts so that customers can fully enjoy the taste of the ocean’s bounty. There are also a wide range of foods nurtured by the rich nature of Yamagata such as Yamagata beef and vegetables.

1-4-13, Ksumi-cho, Yamagata
TEL: 023-633-3133
Open: 17:00 - 23:00 (L.O.)
Closed on Sunday

04. [DAY.2] 11:00

100 years of careful manufacturing of wine

in a kingdom of fruit, Yamagata.

The cultivation of grapes, fermenting of wine, and bottling are all conducted in-house. You can taste and buy wines including Domaine Takeda, which is made using grapes grown by natural farming methods from its own farm with the motto “Good wine is made from good grapes,” and Zao Star, which is made using fully ripened grapes from contracted farms, at the annexed shop. This wine made by their diligent efforts attracts not only wine lovers from all over the country, but also many sommeliers. It is interesting to observe the processes of making wine based on established techniques and experience.

2-6-1, Yotsuya, Kaminoyama, Yamagata
TEL: 023-672-0040
Open: 10:00 - 12:00, 13:00 - 17:00 (Reservation is required for an observation tour.)
Open throughout the year (Open only on weekdays from December 1 to March 31)

05. [DAY.2] 14:00

The shop owners’

hand-made original goods are imbued with a love of nature.

A specialty store of outdoor goods run by Mr. and Mrs. Kikuchi, who deeply love the natural surroundings of Yamagata. Original gear and goods inspired by the rich natural features of the local land are popular. Bags and tarps made at the back of the shop are manufactured only after their designs have been tested in the field and have satisfied all requirements. Their good sense and design with a lot of utility make us want to use them not only outdoors but indoors. Outdoor events like canoeing in Mogami River and trekking mountains in the city are held regularly, where guests can drop by and participate freely.

2-2-2, Iida, Yamagata
TEL: 023-623-9671
Open: 13:00 - 18:00
Closed on Wednesday and Thursday

06. [DAY.2] 14:00

A café, a shop, and a gallery are gathered in one place

to send out fresh creativeness from Yamagata.

2-7-23, Nanukamachi, Yamagata
TEL: 023-679-5433
Open: nitaki 11:30 - 21:30 L.O., 13ji 11:30 - 18:00, KUGURU 11:00 - 20:00 (varies depending on the event)
Closed on Monday